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The Fast-Track MBA
Designed for busy working professionals, this fully online MBA course is highly flexible and delivered with interactive, bite-sized content and personalised student support.
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What you can expect from the subject
Within the AIB MBA, Digital Marketing is a required subject for students undertaking the MBA (Marketing Management) specialisation, but is also available as an elective subject for MBA (General) Award students. This subject introduces you to the dynamic world of Digital Marketing; designed current or aspiring manager, business leader, or entrepreneurs navigating a tech-driven, ever-evolving business landscape.
Co-created with industry leaders in the digital marketing space, our Digital Marketing curriculum provides cutting-edge learning applicable to any organisation. You will learn to craft, deploy, manage and critically evaluate digital marketing strategies that are customer-centric and aligned with business objectives.
Throughout the subject you will learn about the various tactics employed in digital marketing and how to connect these tactics into a cohesive, effective strategy. You will also explore digital marketing audits, online communities, and mobile marketing, with a focus on emerging trends like augmented and virtual realities. Additionally, you’ll learn to manage resources, understand marketing metrics, and use data and analytics for deeper insights.
| AIB Subject Code | 9013DM |
| Qualifications | MBA (General) MBA (Marketing Management) |
| AQF Level | Level 9 |
| Delivery | 100% online |
| Subject Length | 8 weeks |
| Prerequisite Subjects | Marketing Management |
| Start Dates | 2024 MBA Timetable 2025 MBA Timetable |
Subject Learning Outcomes
On successful completion of this subject, students should be able to meet the following subject learning outcomes:
- Demonstrate an advanced understanding of contemporary new digital marketing theory and practice.
- Examine digital marketing theory, measures and practice to create a comprehensive digital marketing audit.
- Critically analyse various metrics, innovative approaches, techniques and ethical perspective to design a digital marketing strategy.
- Communicate digital marketing strategies, tactics and measures to others clearly, persuasively and credibly.
Key Topics
- The digital marketing landscape and customer
- Digital marketing audit and strategy
- Online communities; mobile marketing; and extended realities
- Digital marketing plans
- Marketing metrics, analytics and insights
- Improving, integrating and transforming digital marketing
Subject Faculty
The AIB academic team hold significant qualifications and experience in their field of expertise. Our academics strive for excellence in teaching, learning, scholarship and research so they can deliver high quality, life-changing experiences for our students.
Lecturer, Marketing and Entrepreneurial Management Discipline
Doctor of Philosophy (University of South Australia), Business and Management (Marketing and Tourism Management), MBA, BA
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Lecturer, Marketing and Entrepreneurial Management Discipline
Bachelor of Arts, Master of Marketing, Master of Digital Media
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Senior Lecturer, Marketing and Entrepreneurial Management Discipline
DBA, MBA, BSc (Hons), AMAMI, CPM
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Read more“Looking back, I think the only thing I would have changed is that I would have started earlier. And that would be my advice to other students – start now. My entire master’s was a very practical experience. I was excited I could relate each and every single assignment back to my actual work.”
Related Subjects
How you will learn
100% Online MBA Learning
Our innovative Student Learning Portal is your ultimate digital resource for everything you’ll need to successfully complete this subject and your online MBA, with the flexibility to access your learning materials, videos, podcasts and other multimedia on any device. You’ll engage with fellow students and have key concepts explained by your Online Facilitators in webinars and forums.
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In addition to the Student Learning Portal, the myAIB app allows you to download modules and full subjects to view offline to save your cellular data, receive notifications for assessments and webinars, listen to audio versions of modules through Soundcloud and enjoy many other useful features.
The myAIB learning portal app is available on Google play and on the Apple app store.
AIB supports your success
When you study with AIB, you’ll be supported by our skilful team of over 180 academic, student support and professional staff, who will be with you every step of your MBA journey.
Student Learning Portal
- Our innovative Student Learning Portal provides all the resources and support you’ll need to successfully complete your MBA studies
Academics
- Highly qualified and experienced academics
- Practice-centric curricula, innovative learning resources and realistic assessment techniques
Study Tools
- Access to tools you’ll need to successfully complete your degree and excel in your career including Office 365, LinkedIn Learning, Scite_, GrammarlyEDU and Endnote
Student Support
- Dedicated student and enrolment teams
- Supporting you with any issues big or small from orientation to graduation
Online Facilitators
- Each class has a dedicated Facilitator (OLF) and a limit of just 50 students to ensure you’ll benefit from high levels of interaction, relationship building and learning
Wellbeing and career support
- Access to a confidential support service providing personal counselling, wellbeing advice and career assistance
Frequently Asked Questions
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What does AIB’s Digital Marketing MBA subject cover?
Our Digital Marketing subject focuses on the strategy behind digital marketing rather than just the adoption of tech for tech’s sake. You will learn how to craft, deploy, manage and critically evaluate digital marketing strategies that are customer-centric and aligned with business objectives. The subject emphasises not just the various digital marketing tactics but also how to integrate these into an effective, cohesive strategy. It delves into digital marketing audits, online communities, mobile marketing and extended realities like augmented and virtual realities.
Is prior knowledge required to succeed or find value in the subject?
Prior knowledge or experience is not required to succeed in the subject. However, before enrolling in Digital Marketing, students will complete the subject Marketing Management in which the strategic role of marketing in business is explored, as well as how to analyse a potential market, segment it and develop a suitable marketing mix.
Will I benefit from this subject if I am an experienced marketer?
Interviewing digital marketing managers when designing the subject uncovered that though it is important to remain up to date with the latest digital platforms and trends, always going back to the foundations of strategy and evaluating success measures and metrics is crucial.
As a marketer, studying this subject will also allow you to develop a tangible strategy which will be valuable to your organisation. Your assessments will integrate academic research and theory with practical application as you audit your organisation and then develop a comprehensive digital marketing plan.
Can I specialise my MBA in marketing?
Yes, AIB offers an MBA specialisation in Marketing Management, which prepares experienced and aspiring marketing practitioners to move rapidly into more senior roles. Should you choose to specialise in the MBA (Marketing Management), you will have the opportunity to explore subjects like Consumer Behaviour, Digital Marketing, and New Product Design to further develop your expertise in Marketing; while gaining and up-to-date and holistic business education through the rest of AIB’s core MBA subjects.
Learn more about the MBA (Marketing Management).
How do I apply to study Digital Marketing?
If you’re interested in studying Digital Marketing and the AIB MBA, get in touch with an AIB Enrolment Advisor to discuss your application and timetabling.
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